2015, Amazon Echo turned out, more than a year shipments reached 500 million units. EMarketer data show that in the first quarter of 2017 US voice assistant market, Amazon Echo's market share reached 70.6%, far more than Google, Apple, Microsoft and other giants and a number of new entrants to the start-up companies. But the absolute leading market share, and will not let those who discouraged, the intensity of competition is significantly increased. But what about the time left to other vendors and investors?
The field of intelligent speech is considered to be the first area of general artificial intelligence. And voice interaction is followed by mobile phone touch, the industry as the next generation of interactive way, will drive the relevant 100 billion market. On the smart voice assistant products, the current industry still can not give a clear definition, but does not affect the category of business fever. In particular, Amazon Echo turned out in 2015, Google, Apple and other Internet giants to follow up, the domestic Jingdong, Ali, and a number of start-up companies have also seen the opportunity to test the water. Today will sort out some of the hot areas of intelligent voice problems, to share to everyone.
一、The speaker is a speaker, assistant is an assistant, do not engage in a mixed
A few days ago, Apple finally launched his own smart sound - HomePod. HomePod supports the user through the Siri control speaker to play Apple Music music, and to achieve news push, event reminders, alarm settings, translation and other intelligent voice assistant function. HomePod will meet us at the end of the year in the US, UK and Australia for $ 349.
Some people will Echo, HomePod, Google Home three products to compare each other, found that the focus of three products is not the same. From the perspective of artificial intelligence technology, I think Google (Google Assistant) and Apple (Siri) have become the potential of general artificial intelligence assistant. Google Home's information search quality is higher, Echo products polished more mature, the fastest business floor, the initial completion of the ecosystem. HomePod is not yet available. So, smart assistant products are not just giants of the game? At present, there is indeed this trend. Product is not just a hardware, but also contains the software platform, algorithms, content, etc., is a system engineering. So, made a successful intelligent voice recognition products, and business floor, is not an easy thing.
On the other hand, only large companies can eventually do like Alexa similar voice assistant. Behind Alexa is a huge amount of computation, amount of data, and complex artificial intelligence algorithms. Project on the infrastructure, the demand for talent is not a small company can afford.
三、What kind of domestic Echo products?
We look at Amazon Echo's global shipments, 2016 shipments reached 500 million units. This order of magnitude in the intelligent voice assistant speakers in the absolute global leader, do the best domestic buzzer speakers and Echo difference of an order of magnitude. As mentioned in front of the smart assistant class speaker is very good, but to make a good product in the country, and sell the amount, and many factors (product experience, content, technology, ecology, etc.), not copy to China So simple. Domestic companies can use the platform provided by the giant to develop a variety of end products, in-depth giants do not directly touch the scene, or have the opportunity.
四、What is the user doing with Amazon Echo?
We all know that Amazon is mainly sold in Europe and the United States, Europe and the United States living habits and scenes and the domestic is very different. European and American rooms are generally big house or Loft, they are very important to the time planning, get up every day, you can listen to music, news, Amotech start a day of work life. At the same time, Europe and the United States to deal with music, and never listen to popular songs so simple, music is part of its life, is just needed. While the domestic lifestyle and culture are very different, which also explains why a lot of people say that similar products Echo did not just need, mainly because of the different ways of life. Want to demand, blindly follow the trend, will not achieve long-term success.
五、Echo Show is just Echo plus a screen so simple?
Not long ago, Amazon in its official website released a smart speaker with a screen, this smart speaker name, called Echo Show.
Echo Show fuselage is equipped with a 7.0-inch touch screen, the top of the screen there is a five-megapixel front camera, speaker button and microphone / camera control keys are placed in the top of the fuselage, the power interface was Hidden beneath the back. It is worth mentioning that, Echo Show is equipped with eight Mic sequence, Amotech more than the first generation of Echo. In terms of price, Echo Show's single price of $ 229.99, than the first generation of Echo official sale of the price of $ 50; but need to note that, Echo Show is a first built-in Alexa smart speakers; and its predecessors Echo, Echo Dot, etc., it can be achieved through voice to check the weather, control appliances, listen to music, use Uber taxi service and other functions. From the introduction of the official website, with the screen blessing Echo Show to achieve the following functions:
1、you can view from YouTube, CNN, Bloomberg and other service providers of video;
2、show the weather, calendar, to do list and many other voice interaction with the message;
3、through Alexa to achieve with Echo Show and smart phones (need to have built-in Alexa app) users of video chat, and with all the Echo users to achieve voice chat;
4、play music from Amazon Music, the screen shows the lyrics and other information.
The Echo Show is defined as the Echo series of complementary products, the screen in this product only from a secondary interaction, the core or to the main voice interaction to help people complete the problem of voice interaction can not solve the problem, such as shopping, picture information, etc. Wait. In terms of products, some of the core applications with the display must be in-depth integration and optimization with Alexa, so as to ensure a variety of interactive way of smooth coherence. For example, voice shopping picks certain items, the screen can be properly displayed. For example, I use the voice call to choose the destination, the screen can quickly call out the map and so on. Visible, after adding the visual display, the interaction needs the workload to multiply. And we have seen in the country some start-ups, made a "speaker + screen" so nondescript products, service calls and voice interaction completely out of touch, the overall experience is very poor.
六、What are the unresolved technical problems?
Consumer-level microphone array is mainly faced with environmental noise, room reverberation, vocal overlay, model noise, array structure and other issues; the overall semantic understanding is still in the early, to achieve universal communication there is a long distance; human-computer interaction easily People ignore, but the good product does require a quality experience.
Summary: the use of intelligent voice aids and products are giants of the game, entrepreneurs should not follow the trend of entrepreneurship; China and Europe and the United States use the scene is very different, the entrepreneur to thoroughly analyze; if you choose this area business, please prepare forage, Ready for growth.
The field of intelligent speech is considered to be the first area of general artificial intelligence. And voice interaction is followed by mobile phone touch, the industry as the next generation of interactive way, will drive the relevant 100 billion market. On the smart voice assistant products, the current industry still can not give a clear definition, but does not affect the category of business fever. In particular, Amazon Echo turned out in 2015, Google, Apple and other Internet giants to follow up, the domestic Jingdong, Ali, and a number of start-up companies have also seen the opportunity to test the water. Today will sort out some of the hot areas of intelligent voice problems, to share to everyone.
一、The speaker is a speaker, assistant is an assistant, do not engage in a mixed
Intelligent voice assistant and smart speakers
Intelligent voice assistant and smart speakers
二、Smart Assistant products are not just giants of the game
Voice field, the international giants recent action frequently
A few days ago, Apple finally launched his own smart sound - HomePod. HomePod supports the user through the Siri control speaker to play Apple Music music, and to achieve news push, event reminders, alarm settings, translation and other intelligent voice assistant function. HomePod will meet us at the end of the year in the US, UK and Australia for $ 349.
Some people will Echo, HomePod, Google Home three products to compare each other, found that the focus of three products is not the same. From the perspective of artificial intelligence technology, I think Google (Google Assistant) and Apple (Siri) have become the potential of general artificial intelligence assistant. Google Home's information search quality is higher, Echo products polished more mature, the fastest business floor, the initial completion of the ecosystem. HomePod is not yet available. So, smart assistant products are not just giants of the game? At present, there is indeed this trend. Product is not just a hardware, but also contains the software platform, algorithms, content, etc., is a system engineering. So, made a successful intelligent voice recognition products, and business floor, is not an easy thing.
Intelligent voice products are a systems engineering
On the other hand, only large companies can eventually do like Alexa similar voice assistant. Behind Alexa is a huge amount of computation, amount of data, and complex artificial intelligence algorithms. Project on the infrastructure, the demand for talent is not a small company can afford.
三、What kind of domestic Echo products?
We look at Amazon Echo's global shipments, 2016 shipments reached 500 million units. This order of magnitude in the intelligent voice assistant speakers in the absolute global leader, do the best domestic buzzer speakers and Echo difference of an order of magnitude. As mentioned in front of the smart assistant class speaker is very good, but to make a good product in the country, and sell the amount, and many factors (product experience, content, technology, ecology, etc.), not copy to China So simple. Domestic companies can use the platform provided by the giant to develop a variety of end products, in-depth giants do not directly touch the scene, or have the opportunity.
Amazon Echo shipments
China also has a similar Echo products
四、What is the user doing with Amazon Echo?
Amazon Echo Top Ten Applications
We all know that Amazon is mainly sold in Europe and the United States, Europe and the United States living habits and scenes and the domestic is very different. European and American rooms are generally big house or Loft, they are very important to the time planning, get up every day, you can listen to music, news, Amotech start a day of work life. At the same time, Europe and the United States to deal with music, and never listen to popular songs so simple, music is part of its life, is just needed. While the domestic lifestyle and culture are very different, which also explains why a lot of people say that similar products Echo did not just need, mainly because of the different ways of life. Want to demand, blindly follow the trend, will not achieve long-term success.
五、Echo Show is just Echo plus a screen so simple?
Amazon released the Echo Show
Not long ago, Amazon in its official website released a smart speaker with a screen, this smart speaker name, called Echo Show.
Echo Show fuselage is equipped with a 7.0-inch touch screen, the top of the screen there is a five-megapixel front camera, speaker button and microphone / camera control keys are placed in the top of the fuselage, the power interface was Hidden beneath the back. It is worth mentioning that, Echo Show is equipped with eight Mic sequence, Amotech more than the first generation of Echo. In terms of price, Echo Show's single price of $ 229.99, than the first generation of Echo official sale of the price of $ 50; but need to note that, Echo Show is a first built-in Alexa smart speakers; and its predecessors Echo, Echo Dot, etc., it can be achieved through voice to check the weather, control appliances, listen to music, use Uber taxi service and other functions. From the introduction of the official website, with the screen blessing Echo Show to achieve the following functions:
1、you can view from YouTube, CNN, Bloomberg and other service providers of video;
2、show the weather, calendar, to do list and many other voice interaction with the message;
3、through Alexa to achieve with Echo Show and smart phones (need to have built-in Alexa app) users of video chat, and with all the Echo users to achieve voice chat;
4、play music from Amazon Music, the screen shows the lyrics and other information.
The Echo Show is defined as the Echo series of complementary products, the screen in this product only from a secondary interaction, the core or to the main voice interaction to help people complete the problem of voice interaction can not solve the problem, such as shopping, picture information, etc. Wait. In terms of products, some of the core applications with the display must be in-depth integration and optimization with Alexa, so as to ensure a variety of interactive way of smooth coherence. For example, voice shopping picks certain items, the screen can be properly displayed. For example, I use the voice call to choose the destination, the screen can quickly call out the map and so on. Visible, after adding the visual display, the interaction needs the workload to multiply. And we have seen in the country some start-ups, made a "speaker + screen" so nondescript products, service calls and voice interaction completely out of touch, the overall experience is very poor.
六、What are the unresolved technical problems?
Consumer-level microphone array is mainly faced with environmental noise, room reverberation, vocal overlay, model noise, array structure and other issues; the overall semantic understanding is still in the early, to achieve universal communication there is a long distance; human-computer interaction easily People ignore, but the good product does require a quality experience.
Summary: the use of intelligent voice aids and products are giants of the game, entrepreneurs should not follow the trend of entrepreneurship; China and Europe and the United States use the scene is very different, the entrepreneur to thoroughly analyze; if you choose this area business, please prepare forage, Ready for growth.
