Smart home second crossroads: product or market? Industry News Silver Wing

Since 1984, the world's first "smart building" settled in the state of Connecticut in the United States, the first distributor of the U.S. X-10 retailer in Shenzhen in 1994, and now with the proliferation of smart products, the concept of "smart home" is quietly rising around us. One Parts of intelligent hardware into the living room, and gradually improve the home's security, convenience, comfort.

After more than two decades of growth experience, China's smart home has come to the second crossroads of industrial development, on the one hand, consumers are "applauded" for the products and on the other hand, they are massive funds in the investment market. Smart home should be how to choose? And what should go from here? Can both fish and bear's paw? Want to get the answer, we must return to the essence of smart home and the beginning of the heart.
智能家居

Germination stage: home automation is the dominant

Compared to other technology industries, China's smart home industry's start is no later than abroad. In 1994, China's smart home entered the embryonic stage, at that time, there was no enterprise that specializes in smart home manufacturing. However, the industry as a whole is familiar with the concept of intelligence and product awareness, and is very fast.

Home automation is even equivalent to smart home when it comes to smart home. At that time, there appeared two earliest smart home enterprises in Shenzhen. Their business mainly represented the import of smart home products from the United States. The products represented by the agency were the famous home automation system X-10 in the United States. The system is mainly the use of micro-processing of electronic technology to integrate or control the home electrical and electronic products or systems. Strictly speaking it is not "smart home", but "home automation."

Between 2000 and 2005, with the rapid development of real estate, the home decoration market is growing day by day. Smart home also usher in a broader space for development. There are more than 50 smart home R & D enterprises in China. However, these enterprises lack the core technology and can only keep up with the pace of foreign products. They have been focusing on the overall automation system. Their clients are concentrated in the high-end markets such as high-end hotels, upscale residential areas and foreign-owned buildings. The entire smart home market like "air loft", spent no one cares about the stocking period.

However, these toddlers smart home business, or achieved good results. Now in some high-end hotel lighting, home automation features, all from the original system upgrade. It can be said that the concept of China's smart home, through the automation of these high-end hotel experience, from one customer reputation, into the general public's vision. In this word of mouth process, the discussion of the essence of smart home has not been interrupted, automation is intelligent? What is intelligent? This is always a core issue in the industry.
智能家居

The first intersection: automatic or intelligent?

"Suddenly the spring breeze comes," China's Internet industry fully bloomed in 2006, continuing to affect more and more traditional industries. Also this year, network technology to promote the full transformation of the home appliance industry, a new form of traditional home appliances - network appliances / home appliances debut. The smart topic of China's home industry appears to be a brand new answer: the Internet + smart appliances.

At this time, foreign smart home brands to enter the Chinese market, its advanced smart technologies and single product, once again open the eyes of the people, the original smart home can do so! Currently active in the market of smart home brands, Legrand, Huo Neville, Schneider, Control4 and so are entering the Chinese market during this period, their concept and product is the prototype of today's smart home appliances, was the inspiration for the young Chinese smart home business. This is China's smart home industry is facing the first crossroads of development, its fundamental concept of smart home understanding. Is to adhere to the original mature automation system? Or to develop a new intelligent home experience? Obviously, they chose the latter, and the market also recognized the answer.

In this industry discussion, some home automation enterprises that lack the core technology are gradually withdrawing from the market. Surviving companies, but also gradually find their own direction of development, to promote its intelligent product process. Such as our familiar Tianjin Ruilang, its main home appliance control and network appliances; Qingdao Ireland House, to create AiHouse five control systems; traditional appliance brand Haier, U-home system as a platform for the realization of the Internet of things ...... These are now Of the leading brands are all companies that have successfully transformed at that time. This reshuffle phase, continued until 2010, China's smart home industry has finally formed a cluster of industrial benefits, a new attitude appeared in the public. At this point, China's smart home industry from the overall success of the automated system turned smart single product, ready to compete for the smart home market tickets.

Outbreak stage: sought after by the market fanatics

Into 2010, the smart home industry has finally ushered in the best times. Massive investment in the market funds, the community's widespread concern, the state's support for relevant policies, the key is changing the concept of ordinary consumers have boosted the rapid development of smart home industry.

Internationally, science and technology have grabbed a large coffee smart home "new blue ocean", triggering a global industry investment boom. In 2010, the birth of Nest, the world's first home intelligent product, was born. In 2012, SmartThings smart home wireless package raised $ 1.2 million. In 2013, LG, Panasonic, Qualcomm and others participated in the world's first smart home interconnect technology alliance. In January 2014, Google pledged Nest, a smart home company that acquired $ 3.2 billion. In the second half of the same year, Samsung bought SmartThings with 200 million dollars, and Apple also released the HomeKit platform. Amazon introduced Echo, a smart home hardware.

In the domestic market, the three major camps of traditional home appliance enterprises, consumer electronics cross-border enterprises and internet enterprises took part in the war, and the scale of the smart home industry continued to expand. In 2014, the market size of China's smart home industry reached 29 billion yuan, 40.34 billion yuan in 2015, an increase of 41% over the same period of last year; and in 2017, China's smart home market will reach 90.8 billion yuan. Only six or seven years, the smart home industry from tepid to fanaticism, this is undoubtedly the best time.

Smart home second crossroads: product or market?

At the same time, this is also the worst era. Furious in the pursuit of the market, more and more impetuous smart home business, the most direct expression has been criticized in the "pseudo-smart" products.

Let's look at several incredible smart home items. The first is the smart chopsticks "chopsticks search" launched by Baidu. The sensor at the bottom of the device can detect the information of grease, salt and other information and remind users synchronously with the mobile phone through Bluetooth and the health and hygiene of the products they eat. The second is the Naimo Coaster smart coaster, measuring water temperature, ITW switch, water, record drinking habits through the phone, and remind users to drink on time. There are 665 yuan price of smart egg box, the sensor and cell phone software to tell the cook every fresh egg. Finally, there is Dream Flower smart vase, which is a vase that integrates multiple functions of gateway, wireless router, temperature and humidity sensor, CO2 sensor, adjustable bright light, PM2.5 detection, noise detector and so on.

These bizarre smart home items are all released for release in 2014-2016. All of these smart home products need to use a mobile phone to identify and use, the so-called smart features are also strong plug and piling up. They make people eat, drink, fried eggs become extremely complex movements, the function may seem very smart, but very impractical, not easy to use. The same is true, these products have not been widely recognized by the market, and soon disappeared in the smart speakers, smart locks, smart appliances under the glow of these conventional products. While applause while condemning the status quo, but also for many smart home businesses began to think cold, redefinition of the concept of smart home. Smart home industry also ushered in the second development of a crossroads - breakthrough stage.

The second crossroads: breakthrough stage early return to the heart

On the one hand, consumers are "applauded" for the product. On the one hand, they are touted as the smart concept in the investment market. Today's situation makes smart home enterprises dilemma. In fact, dilemma dilemma, not just smart home unique, the current emerging industries such as VR, biometrics, intelligent transportation, are looking for a way out. Even in the development of smart phones, but also more than once on the high-priced machines and low-cost machine to explore.

To "dilemma" into "both ways", I think the beginning is the key. The beginning of the home based on the books in order to create a more comfortable life, then the beginning of the smart home should be to create an intelligent life experience. People need the intelligence should be a practical solution to practical needs, and the use of convenient and humane experience, which should be the bottom line of the smart home business, but also the responsibility. At the moment, smart home is at dawn. Looking back to the beginning, firmly believe that you are precious, you go, listen to your heart, you can ask without question.

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